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Vacancy For MBA (Marketing) / Equivalent as Senior Manager - Social Media With Cleartax at Bangalore

Company: Cleartax
Location: Bengaluru/Bangalore

Required Skills: MBA (Marketing) / Equivalent , Senior Manager - Social Media
Required Exp: 6 to 10 years
Address: Bangalore
Category: MBA Jobs



We are looking for a passionate and experienced Sr. Social Media Marketing

Manager to join our Marketing team! In this role, you will be responsible for planning

and developing our overall social media marketing strategy & execution, ensuring

that the brand and business goals are met.

Experience - 7 to 10 years, Full time

Core Responsibilities

● Build Brand Presence: Build a strong social media presence of the brand on

all platforms - Facebook, Instagram, YT, LinkedIn, Twitter, etc. through

identifying audience interests and actively posting relevant content. To be

measured by the brand's share of voice, quality of user engagement &

incremental followers.

● Platform level growth plan: Create platform-specific content strategies to

drive aggregate social media follower base showing aggressive growth of 5 to

10x in a year.

● Subject Matter Authority: With the help of regular, insightful & informative

content, establish brand’s authority as an expert for its audience - individuals,

businesses & tax experts. This content would become the primary reason for

the audience to follow/subscribe to the brand channel.

● Engage Audience: Creating a successful two-way communication channel

between the brand and the audience, understanding audience insights,

deriving their interests and need gaps. Engaging with them consistently by

answering their comments, conducting polls, Q&A sessions, etc. This would

help in driving the overall brand engagement rate.


● Trends & Key Moments: Ride on key trends and create relevant brand

moments to engage with the larger audience following that trend, beyond the

brand’s own follower base. Create brand visibility and instant top of mind

recall for the brand among own audience.

● Influencer Marketing: Create influencer marketing strategy for key products

and events, engage with relevant influencers to drive brand awareness,

product adoption and gain audience base.

● Brand Content Properties: Create & execute social media calendar with

various content properties throughout the week, including category posts foro

various products & features. Work with creative team to ideate & create

assets for respective social media platforms. Ensure that the creative is

visually compelling and on-brand, with appropriate communication

● Brand Reputation Management: Closely monitor & drive reputation

management with the help of respective experts, by addressing audience

queries & grievances. Maximize positive brand sentiment & establish a

standard response set.

● Reporting & Insights: Track, analyze and report metrics of platform wise

social media campaign performance and provide recommendations for

improvement, using social media marketing tools.

Who are we looking for?

● 7-10 experience in social media marketing role

● Strong understanding of each social media platform and best practices

● Proficient in marketing tools like Hootsuite, Google Analytics, etc.

● Excellent written & communication skills

● Detail-oriented, flexible, and able to succeed in a fast-paced, innovative, and

rapidly growing organization

● Critical thinker and problem-solving skills

● Team player

● Good time-management skills

Date Posted:05-Apr-2021
Posted By: Abhinash kumar jha
Views 52

Source: Cleartax Website

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Vacancy For MBA (Marketing) / Equivalent as Senior Manager - Social Media With Cleartax at Bangalore